Wired.com is running an article on their site about National Public Radio’s podcasting efforts hurting their fund raising.
“Why would I sit through all of that if I can get what I like for free online, listen to it on my own time and not be guilted for weeks into giving money?” says Michaels, a real estate agent who says her husband donates to the station on behalf of her family. “I’ve even found a whole bunch of NPR shows online that aren’t on NPR here, which is so great.”
That kind of thinking reflects both the blessing and curse presented by podcasting. On the upside, the medium is expanding NPR’s overall audience and boosting some shows previously unavailable in many markets. While most NPR programming has been streamed online for several years, the portable, time-shifted, on-demand nature of podcasting affords a new level of convenience and access.
As some one who worked for an NPR affiliate and tried to create podcast content from there, this is interesting. Fund raising happens at regular times of the year for nearly all affiliates. Some stations do this more times a year than others, but it happens. The other major thing to note is that there is a lot of cooperation from NPR themselves, sending satellite feeds of fund drive programming out at specified times.
I subscribe and listen to a handful of NPR podcasts. I really like what they are doing, they get what this medium can do for their programming. What I don’t get is how they can ignore the fund raising issue. It would be very easy to tag something on at the beginning of podcasts to remind listeners to support their local stations, specifically on podcasts that are timely, such as the NPR news podcasts. Continue reading “NPR Quick to Podcasts, Regreting Decision?”

I couldn’t help myself. This is just too precious of a picture to let slip by. Opening day of the 2006 baseball season, Barry Bonds has his “adoring fans” show him how much he’s appreciated.