The last and only time I went to SXSW was in 2002. It was a free ticket to go, thanks to KRUI. We crammed nine people into a University of Iowa SUV and drove the whole way down. That sounds like fun, but when you only have certain days that coordinate with classes and exams, things get tight for time, money, and space. 17 hours of driving, without stopping, we put all of us into two rooms, not far off 6th Street[wiki] in Austin.
Oh, Austin. The one place in Texas that I would seriously consider moving to. Incredible music scene? Check. Good food? Check. Warm weather? Double check. Large Hispanic population? Ubercheck. I even applied for an engineering position at KUT, and there was hints of interest. Sadly, the call back never came.
I loved my time at SXSW, but my reason for going there were way more music related than the film and interactive part, and I kick myself now for not understanding what that “interactive” thing in the title meant. That should say “internet” in big, bold letters.
In hindsight, if I had more of a mindset to pay attention, I would have used some of the knowledge being spread there to apply it to the realm of radio that I was slaving away in. How? Let’s just say that when I checked out the KRUI website the other day, I was so happy that someone took the initiative of setting up a WordPress blog to run the site. It’s a really great step in the evolutionary petri dish for that particular student run radio station.
If I went again, and you know that I’m thinking about it heavily, I would completely pay attention to this interactive, internet, blogging, podcasting, geeks-on-steroids conference with much more anticipation and enthusiasm. At the same time, I would have to check out the music portion.
I can’t tell you how often I think about that opportunity. I saw so many great acts. They Might Be Giants, Lo-Fidelity All Stars, Shiner (twice), Jurassic 5, The Promise Ring, Boys Against Girls… and that’s just what I can remember without spending too much time recalling all of them.
Combine all of this internet and music stuff, it makes me sad every year SXSW rolls around. I want to do it again soon. There is good news though. You can download podcasts from some of the panels now. It’s the next best thing I’ve got to being there.