I had the chance to attend the Bridging Media conference a few weeks ago while Rebecca live blogged the whole event as a media sponsor. It’s been a little while since then, but I figure it’s better late than never to post a few thoughts about it while showing off some photos that I snapped throughout the day.
The purpose of this event was to bring the realms of traditional media into the same conversation as electronic media, and it was a really good mix of methods. Print, broadcast, and film shared the same stage as online video producers, bloggers, web marketers, and so on.
Being someone who currently works in the area of broadcasting, this is something that I struggle with on a daily, personal level. How can the realms of online media mesh with the traditional, highly stagnate methods of traditional media? That’s what this conference of sorts was meant to open the conversation to, not that I have a lot of weight or say as to how these two things are indeed bridged. I’m just a huge advocate for it.
It’s really tough for me to break down each and every conversation at this point, so I really encourage you to read through Rebecca’s live blog to get a better sense of what was discussed.
What I took away from this conference is that there is a lot to learn about how each side of the coin can work together in order to enrich media content as a whole. From education to story telling to information sharing to the way that marketers let you know about neat, new things, there are a lot of methods that have strengths and weaknesses which can only be helped through sharing the load.
In this world of electronic media, it’s tough to say that one form of distribution is better than the other. Each method has the way it delivers its message, and that message gets to a particular audience based on interest as well as the method. To me, it says that the only way to really strengthen your distribution is to have more ways to put out your message.
In radio, there is the old adage of saying it enough times and someone is bound to hear it at least once. But not everyone listens to the radio, and not everyone owns a TV. So it comes down to getting your message out to as many outlets that you can, and then doing it well. That’s what I think Bridging Media is trying to do, all the while opening new doors for traditional media to try out.