The following video was somewhat surprising to find on YouTube, but it doesn’t do the legend of Roger Luttski justice. And thankfully, the person who posted it finally made it embeddable.
Colonial Lanes in Iowa City has made a series of commercials for their bowling ally that have been absolutely hilarious, all while keeping things on a low budget. More so, the creativity compared to production quality doesn’t even compare, but there is only so much you can expect from local commercials, no matter where you are in the world. This, on the other hand, has always been a campaign that is witty, if not completely hilarious.
The tag line of “oh yeah, bowling” is a play on all the things you can do at what is more than just a bowling ally. In fact, it’s something that I still throw out once and a while, but no one has a clue what I’m talking about. I’m not so sure that just this clip even begins to explain it, but it’s still pretty good. And the quality is far superior to the soft, grainy, yet comforting VHS look and sound of their old TV spots.
And who can forget the Tiger Woods spoof of, “I am Roger Luttski”? That one almost made me cry.
This is, or was, a long running theme in their commercials, and I hope it still is. Roger Luttski is a completely fictional character, but he has been portrayed as the same guy for a number of years now. I’m sure it’s not an easy job, but bowling for fun and then stumbling into the realm of a spokes person would be pretty cool.