Blogs are just another realm in the vast world of media

Josh Wolf made a post on CNet titled, “Like television, radio and print, blogs are just a medium“. The whole read is a good summary of the things I tell people when I start talking about blogs and podcasting in relation to what traditional media does in the time of new media.

When radio was first pioneered, print journalists were quick to dismiss it as inferior. This same scenario repeated itself with the advent of television and again with the rise of technologies that allowed solo journalists to produce their own stories single-handedly. As blogs and other community media become more popular and more relevant, the assault on this new medium continues to grow.

Michael Skube’s recent editorial in the Los Angeles Times provides a reasonable critique on the blogosphere but neglects to look at the larger picture. He points out that many blogs are nothing more than commentary and suggests that many of these blogs are “noisy with disputation, manifesto-like postings and an unbecoming hatred of enemies real and imagined.” While I can’t argue with this conclusion, his analysis misses the fact that blogs have broken a number of important stories in recent years and fails to mention the non-news that the establishment media finds itself focusing on with alarming frequency. [cnet]

In the last few years, I’ve had a lot of discussions on this topic. It’s really difficult for some people to grasp onto the notion of there being worthwhile content that can be derived and coexist with what traditional media does, if not enhance it. What pains me more is the dismissal of new media as being not worthwhile. To that, it really becomes a matter of not knocking it until you try it.

Be sure to read the rest of the post. Wolf takes on the old with the new, explaining strengths and weaknesses to both sides of the coin.


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