Caught this via the official IPR blog.
“The Exchange” is now available as a podcast. You can download any episode of the show and listen whenever you like, or you can subscribe to the show in iTunes, or in feed readers like Google Reader and Bloglines. And, of course, iTunes is one way to transfer the show to your iPod so you can listen while you’re on the go.
Welcome to 2004, IPR. Ok, that is mean, but I tried really hard to get a podcast effort going at WSUI/KSUI during my time there. A lot of it came down to huge concerns over music rights, mainly music used in bumpers and bed music. After that, it was an uphill battle of trying to teach staff, with explicit radio frame of minds, what podcasting is.
There was a short run of a weekend program that I was able to get setup, but I was instructed to shut it down due to said licensing concerns. Yes, there was a legit reason to follow the rules and not distribute material that we lacked the rights to do so for. Being the only person trying to push the new medium on top of the impending IPR consolidation, there was no room for the project on the agenda. It was in the early portion of 2005 that the plug was pulled.
That single weekend program pushed out about five episodes, and the response was immediate. There was hardly any promotion for it, but people were either Googling or pinging their way to the feed. The comments were coming from around the world. This was a whole new audience we were taping into, and they didn’t care if the content pertained to Iowa related topics. It was quality programming, plain and simple.
I think what IPR wants to do is become a stronger force in the world of public radio, much like what Minnesota Public Radio or Chicago Public Radio has become. This new program, The Exchange, is the first big push to get into the ring for IPR. However, quality programming has always been there. That little weekend program was a glimpse of that. If someone would have made a bigger effort to secure podcasting and the licensing worries, they would have seen that.