CCM is RBK

I’ve asked this question to Rebecca numerous times, and it totally drives her nuts when I do that. Today, I actually remembered to look it up.

Does CCM still exist on their own or have they been gobbled up like Nike did to Bauer?

The answer is that they do exist, but the brand name is owned by RBK, or Reebok. However, there is no direct melting of the two brands when it comes to hockey equipment. This is particularly interesting because RBK is the big sponsor behind superstars like Sidney Crosby, but CCM[wiki] is a long time leader in the manufacturer of hockey equipment. Reebok uses superstars to push their company, but CCM is such a staple in the sport that the name is strong enough to exist on its own.

When Nike grabbed up Bauer, the brand almost immediately became “Nike Bauer“[wiki]. For now, CCM is still sold on it’s own name. However, “CCM RBK” or “RBK CCM” is just way too ugly to say. Good to know that they haven’t devoured the CCM namesake, yet.

The same can’t be said for Koho[wiki]. They were an offshoot of CCM, so that was turned into what is RBK today. I used to drool over Koho goalie equipment all the time, and it stands to reason that even Roberto Luongo[wiki] uses their stuff almost exclusively. However, there is just something about Koho that is just not as cool as having RBK’s logo on your pads. Who else to use a side by side comparison for this other than Mr. Koho himself, Patrick Roy[wiki].

Tell me that having “KOHO” written all over your pads isn’t a tad more menacing than the swooshing, almost flowing RBK designs. Comparatively, Koho even stands out a heck of a lot more, meaning quality advertising. At least Reebok knew enough to not mess with the CCM branding… yet.