Bring back the stick in rink

Vancouver Canucks - Original logoI’m not sure where I picked this up exactly, but it’s a really great read. There are so many, non-Canucks fans who look at the original logo for Vancouver and can’t figure it out. Just recently, in fact, Rebecca and I had a Flames fan ask us this question. Even I knew that it’s a “C” for “Canucks”, made from a hockey rink with a hockey stick set inside it, just like you see here(click on it for a larger image).

The story of it is really interesting though.

“For one thing,” Joe explains, “I was a hockey fan. But also I was on my own as a graphic artist and I figured if I ever got this thing [the logo], it would really be something because Vancouver is such a crazy town for hockey.

“I spent about a week doing it,” he recalls. “I took it to Greg Douglas who was then the Canuck’s public relations man. He said that Mr. [Tom] Scallen and Mr. [Lyman] Walters, who were the heads of Medicor, were coming to Vancouver and he’d make arrangements to have me meet them.

“So it was the next day or so that I went to the Hotel Vancouver to see them. They owned an agency in San Francisco that did advertising for their ice shows, and they also had submissions from other people around the States.

“They had a whole pile of designs scattered around the floor, but I really had no time to look at them closely.

“So I submitted mine and left it there after explaining about the blue and green for the water, mountains and trees. There was no price talked about.

“About two weeks later, Greg called me up and said, ‘Joe, they want to go with your design. [sportslogos]

I also love the part where Brian Burke coughed up the cash to use the logo for Orca Bay to use the logo on Vancouver’s third jersey. You wouldn’t think that an organization would be so nice to the creator of a logo like that, but this just goes to show the class that Burke had as a GM. At the same time, there is no arguing that Joe Borovich was the guy who created the logo.

If Orca Bay made the move to make the “stick in rink” logo, including the original colors, the main jersey for the Canucks, then I am all for it. It’s the only logo on any merchandise that I would buy, and Rebecca would probably tell you the same thing.

Update: Not so much to this post, but the Canucks played in Columbus tonight. Great game, taking it into overtime. 3-2 over the Blue Jackets.

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