Here’s the basic formula. Take your standard bar type game. Figure out which one isn’t very popular with the general public. Find celebrities to go on TV while playing said game. Make them play for money, just like you would in any bar, but donate it to charity. Put it in a cool location, nicely lit set, and promote the hell out of it.
With luck, in a few weeks to months, this game that you have “rediscovered” will become popular again. The fifteen to twenty-six demographic will latch on to it and drag their friends onto this new, cool thing that everyone is doing. Morning TV programs will do stories about it. Cable news will pick it up as a fluff story. Bars will have whole nights of a single event where you pay to play, slowly letting the event drift from weekly, to monthly, to no longer even being payed attention to so they did away with it completely.
That is, of course, until some one comes up with the next best thing.
Celebrity Lawn Darts.