With my experience in technical side the radio industry, there’s a subtle excitement that you get from setting up, rewiring, or moving studios around. And quite honestly, there are a lot of details to have in place before going live in a new control room for the first time.
This video was that moment for The Beat 94.5 when the mic went hot from its new studio and over the air.
Project’s not done yet, but getting to this point is certainly a relief.
There is a high probability that what’s contained in this post will be conceived as another old media versus new media argument over who’s better than who or which one will die out first. That’s not my intention, even if does point out a newspaper’s website presence.
Basically, it boils down to this; I want information on what’s going on in the small town of where I grew up in Iowa. My only option? The local newspaper that has been operating their print publication since 1879.
What’s the point of online presence if you don’t do it well?
The newspaper in question does have a website, but it’s highly outdated in terms of how it is constructed and updated. In fact, the basic foundation is something I helped to create in the mid-90’s when my parents owned and operated a website business during that time, giving me my first, professional gigs that have transformed into the sixty4media projects of today. Continue reading “Small town newspapers can have a great web presence”