Small town newspapers can have a great web presence

There is a high probability that what’s contained in this post will be conceived as another old media versus new media argument over who’s better than who or which one will die out first. That’s not my intention, even if does point out a newspaper’s website presence.

Basically, it boils down to this; I want information on what’s going on in the small town of where I grew up in Iowa. My only option? The local newspaper that has been operating their print publication since 1879.

What’s the point of online presence if you don’t do it well?

The newspaper in question does have a website, but it’s highly outdated in terms of how it is constructed and updated. In fact, the basic foundation is something I helped to create in the mid-90’s when my parents owned and operated a website business during that time, giving me my first, professional gigs that have transformed into the sixty4media projects of today.
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Is blogging killing journalism?

If I had a dime for every time I’ve heard someone snicker when I say something about blogging, then you know that I could quit my day job and live a nice, wealthy life. That’s why the argument of blogging versus journalism tends to fall into areas of white noise to me, mostly because I’ve been taught, by journalism professors, to not care anymore.

Still, there are those days when it gets me thinking, and it is more to the fact when journalists are the ones who are raising a stink over the legitimacy of this new medium. Such is the case that you can get more details on from a post that Raul made a few days ago.

It takes me back to the short time where I was once a journalism student. Wavering in and out of studies that would give me a better grasp on an educational background in broadcasting, I found myself surrounded by professors who saw print as the only worthwhile medium that one should dedicate themselves to in the realm of media.

Now, before I start to say anything negative, there is absolute truth in the need to develop a solid background in writing, and working in radio for as long as I have, I can assure you that there are folks who have missed this step in their career ladder in broadcasting. Point number one in your journey into TV or radio should be to learn how to write, and then you can focus on looking or sounding good doing it. Some improv acting wouldn’t hurt as well, but I digress.
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