Real world uses of Ustream, and it’s not for just being geeky

I’ve been aware of the whole Ustream phenomenon for a time now, and there have been a few opportunities to get my mug into the action with some of the live streams of the Canucks Outsider that Dave put on, with the help of Roland. Outside of that and what Chris Pirillo does with the service, I haven’t given much thought about Ustream’s capabilities or uses. At least, I know that I can use it, but what would I use it for? (Do you really wanna watch me read my RSS feeds, do some geeky web-programming-podcasting-blogging stuff, and drink coffee?)

Robert Scoble dropped by Ustream’s offices and did one of his patented interviews with the people behind the scenes. After watching it, it opened my eyes to what they are doing, how it works, and, more importantly, what the real world can use Ustream for.

The bulk of what I’m getting at comes towards the end of the interview. Since Ustream is embeddable nearly anywhere you can dropped the code, there are a variety of uses for this. With a webcam(that has a good audio source) and a decent internet connection, you can stream anything you want, live and for free. It’s that simple, and many computers are built with this capability off the shelf. You just have to set it up with Ustream and broadcast what the camera sees.

City council meetings could be open to the public with no need for local access cable channels. Company meetings can get posted on internal, corporate sites that only employees can see. Or maybe you have those events that you want to get out to the public and wish that the local news station would give you more coverage than just a fifteen second mention on the six o’clock news? Now you can bypass that worry and broadcast what you want to the world, but still invite the “media” in case they want to come down. The options are endless.

It makes more sense to me now. Ustream is looking to expand what they are doing by upping their services in a variety of ways. I’m certainly looking at them with a different perspective.