I know that I am completely behind on the hype, but in case you missed it, here is something completely worth noting. Rebecca and John Biehler have both been to and posted pictures of the smartest pieces of marketing that I have seen in a long time, if not the most brilliant.
Around the world, 7-11 has turned a selection of their stores into “Kwik-E-Marts” in anticipation of the upcoming Simpsons movie on July 27th.
Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of “The Simpsons” fame, in the latest example of marketers making life imitate art.
Those stores and most of the 6,000-plus other 7-Elevens in North America will sell items that until now existed only on television: Buzz Cola, KrustyO’s cereal and Squishees, the slushy drink knockoff of Slurpees. [yahoo]
Dan Lilly has a great series of pictures on Flickr, and I had a chance to talk to him the other day about it. He had a good point. There are numerous cities, around the world, that have one of these. New York, Chicago, Dallas, etc. All these large cities, and the one in Canada ends up in Coquitlam.
Buh? I have a hard enough time teaching some of my American friends that I live in Vancouver, not to mention that I live nowhere near Toronto or the frozen north. Perhaps this was a matter of the location meeting the requirements needed to make it look like an Apu-run Kwik-E-Mart, but the trek to get there is something many, hardcore fans are doing.
I’ve heard reports of people sticking to the floor around the “squishee” machine being worse than any movie theatre that they have ever been in, and there are 7-11’s in the downtown area selling plenty of merchandise to buy Matt Groening[wiki] another yacht yet.
I just made us into Simpsons characters – you can make your own Simpson-esque avatar of the movie’s website.