Art 2.0

This CNN article is particularly interesting to me because my sister is someone who is trying really hard to promote and sell her art in addition to her day job and being a single mom of two kids.

LONDON, England (Reuters) — Collector Charles Saatchi has launched a Web site for art students and a handful have already sold works online as the Internet begins to change the way the art world works.

With prices for contemporary art soaring, collectors say they have less time to travel to galleries and shows to see new works for themselves, while aspiring painters and sculptors find it hard to get noticed amid the pressure to find the next hot young stars.

For many, the Internet is the answer, offering low-cost access for thousands of painters, sculptors and buyers and, at the same time, providing a Myspace-style social networking site for artists the world over.[cnn]

Player by Elizabeth Bollwitt
Elizabeth Bollwitt: “Player”

My sister is a ways out from attaining extreme success with her endeavors on the web, but presence is important for sure. Beth took a hiatus from the world of art for a short time. In the last few years, my sister has gone to a variety of shows in the midwest. Painting is her true knack, but she can also do graphic design and wood carving. I can almost swear that some of her pottery projects from college are still floating around, but it has been a long while since I’ve see her do much in that realm.

Pointillism[wiki] is the style Beth specializes in. That might seem to be a painful process to some, but she has a real talent for it. Her inspiration comes from a variety of places. The collection has probably doubled, maybe tripled, in the last few years, and a print of her “Sunset Flower” sits on the wall in the living room of our apartment. The recent expansion of her original works has seen some incredible progression in the use of color and technique. “Player” has to be one of my favorites. At least when I first saw it, it really impressed me. I love the bold use of colors, and she has gone on to expand that concept in other paintings she has done since then.

Sunset Flower by Elizabeth Bollwitt
Elizabeth Bollwitt: “Sunset Flower”

Being an artist that offers themselves on the web is not as easy as it might seem, and I think my sister can speak to that quite clearly. Presence is the simple part. Gaining attention is the next big step, but actually achieving success is the golden ticket. Seeing the digital image won’t get people interested in buying as much as seeing the original up close will.

It’s comparable to when I saw Van Gogh’s “Starry Night”[wiki] for the first time. The reproduction that you’ve seen a thousand times before is like an over played song. It gets old, stale, and you don’t think twice the next time you hear it. However, with art, when you see the original painting, you get it. I had to be pulled away from that Van Gogh it because I couldn’t quit staring at it.

If you enjoy the samples of that you see in this post, then please visit my sister’s website, elizabethbollwitt.com.

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