I cannot help but let this 90 second spot get me more and more amped for the games. I’m not a fan of the millions spent on this ad campaign, but at least they did this one very well.
I think what’s more impacting is not only the beauty of B.C. that is showcased in this commercial but the way it’s delivered. I mean, if you compare those California ads with all the athletes, movie stars, and celebrity politicians, this is night and day. Some subtle background music, amazing shots, and, yes, some celebrities telling you how amazing it is here, but it’s done in a way that is very B.C.
I think the slogan used to be, “Beautiful, B.C.” This ad actually makes that slogan work now. If you don’t believe me, just look at what Rebecca did recently: outdoor speed skating, dog sledding, and, oh yeah, she caught the torch as it ran through Prince George, B.C.
That was all in one weekend.
This brings me back to my point: I’m getting really excited for the games. The city is buzzing, evidence is everywhere, and I’m starting to feel overwhelmed by the amount of things that can be seen, done, and hopefully documented over the next two months.
We have tickets to a few events, but I feel like the most fun will be what we are able to find away from the event locations themselves. Getting to those places sounds like a real adventure, potentially a nightmare, so we anticipate doing all we can by foot, transit, and probably more by foot on the other side of that.
I know they say you gotta be here, but here is just too broad when it comes to these games. Right now, “here” feels like I want to be everywhere and do everything.