Gannett revamps and tries to embrace new media

I find this particularly interesting because I know a variety of people who have worked or are still working for Gannett owned newspapers. So many of them have bashed the world of new media, blogs, or citizen journalism, citing that amateurs do not warrant journalistic credibility. The guys up in the corporate offices might be forcing them to think otherwise.

The publisher of “America’s newspaper” is turning to America to get its news.

According to internal documents provided to Wired News and interviews with key executives, Gannett, the publisher of USA Today as well as 90 other American daily newspapers, will begin crowdsourcing many of its newsgathering functions. Starting Friday, Gannett newsrooms were rechristened “information centers,” and instead of being organized into separate metro, state or sports departments, staff will now work within one of seven desks with names like “data,” “digital” and “community conversation.”

The initiative emphasizes four goals: Prioritize local news over national news; publish more user-generated content; become 24-7 news operations, in which the newspapers do less and the websites do much more; and finally, use crowdsourcing methods to put readers to work as watchdogs, whistle-blowers and researchers in large, investigative features. [wired]

This transition is slated for full implimentation by May, but you can be certain that newsrooms across the board are pondering what their future is going to be like. The article goes on to address the concern about this action being a cost cutting measure for the future, but staff have been told not to worry about job cuts. That is not what this restructuring is about. I find that hard to believe in its entirety, but this is a daunting move, especially in the newspaper business.

Breebop had a post some weeks ago about journalists and the ego on their shoulders, and I thought back to it immediately while reading this story. Now don’t get me wrong, I have a high respect for those I know in the business, but there are numerous times that they have frustrated me with closed mindedness. It all comes down to sources, but the element of not being a trained journalist, most often with a degree from an accredited institution, can make something invalid in their eyes.

I’m not going to chalk it up to ego as much as I will to over education. Traditional media instructors teaching traditional media in a new age. Some of this is changing, but there will always be a select few who see the new and the changing to be a waste of time and credibility.

Let’s be honest. Gannett is trying to adapt, if not trying to save their butts. You know that resistance will appear, not wanting to lend credit to citizen journalists. I’d be curious to hear what my friends in the business think, and maybe they won’t be thinking I’m so crazy for blogging now.

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