Corporate Radio in the Lower Mainland

I probably don’t listen to enough radio to make too many statements about the industry in and around Vancouver, but the market here seems to be easier to stomach than anywhere back in the states. This could be for the simple fact that everything here is still very new to me. Add to the fact that there is the Canadian Content regulation that requires a certain amount of Canadian material to be aired everyday.  This exposes me to all sorts of music that we simply do not have back in the states.  Within that, so much of what I am hearing is refreshing.  It’s new, and I like a lot of what I hear, minus the Nickleback.  I could really do without them.

That’s not to say that a lot of what I dislike about the American markets isn’t here either.  There is still a lot of the same programming techniques in the Vancouver market that grates on me like no other.  Over playing a single until you can’t stand it is just one of the many things that tends to drive you nuts.  Screaming DJ’s are here as well.  Seriously, who talks like that in real life?

Programming is just a slice of some of the insight that I’ve been able to gain about this market.  I’ll post more in the future as more of these thoughts get translated to here, but the tech side gets fairly interesting as well.  I need to learn more about it, obviously, but what really needs to happen is one of these stations just needs to have an opening when my work permit comes through so I can get in there and start playing again.

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